Xbox, Netflix, and SCUF Gaming Collaborate for Squid Game 2 Controllers
Xbox, Netflix, and SCUF Gaming Collaborate for Squid Game 2 Controllers
Xbox, Netflix, and SCUF Gaming Collaborate for Squid Game 2 Controllers
Xbox, Netflix, and SCUF Gaming Collaborate for Squid Game 2 Controllers
Xbox, Netflix, and SCUF Gaming Collaborate for Squid Game 2 Controllers
by Seif Seoudy
Market Analyst
How did Xbox, Netflix, and SCUF Gaming bring Squid Game excitement to fans through innovative gaming accessories?
Xbox teamed up with Netflix and SCUF Gaming to unveil custom controllers inspired by the hit series Squid Game Season 2. This collaboration delivered two limited-edition controllers, each designed to represent key elements of the show’s iconic imagery: the players and the guards.
What Was New in the Collaboration?
Squid Game Players’ Controller: The Game Over controller by SCUF Gaming took design cues from the series’ protagonist uniforms, featuring green tones and numbered designs that mirror the participants' tracksuits.
Squid Game Guards’ Controller: The Pink Guard Instinct Pro Controller embraced the signature pink of the guards’ uniforms, giving players the chance to embody the authority and mystery of Squid Game’s enforcers.
Exclusive Event Tie-Ins: Fans who attended Squid Game: The Experience in NYC on December 16, 2024, had the chance to compete in a Call of Duty: Black Ops 6 Nuketown tournament for the highly sought-after Game Over controller. Contestants faced off in a high-stakes, five-minute, free-for-all match to claim the prize.
Limited-Time Sweepstakes
For those unable to attend in person, Xbox offered additional ways to participate. By retweeting the official Xbox sweepstakes post on X (formerly Twitter), fans around the globe could enter to win a Young Hee-inspired gaming cabinet loaded with goodies, including:
The Pink Guard and Game Over controllers
A Lenovo Legion Slim 5 Gen 8 laptop
An Xbox Series X console with an Xbox Wireless Controller
A ROG Ally X handheld device
12 months of Game Pass Ultimate
Why This Matters to Marketers
This collaboration showcased how entertainment, gaming, and premium hardware partnerships can seamlessly intersect to create excitement and engage audiences. By connecting beloved cultural phenomena with immersive gaming experiences, Xbox, Netflix, and SCUF Gaming solidified their positions as leaders in entertainment and gaming innovation.
Pop culture and gaming activations like this create unparalleled engagement opportunities for brands. Connect with Mana to explore how your brand can level up in the digital space.
How did Xbox, Netflix, and SCUF Gaming bring Squid Game excitement to fans through innovative gaming accessories?
Xbox teamed up with Netflix and SCUF Gaming to unveil custom controllers inspired by the hit series Squid Game Season 2. This collaboration delivered two limited-edition controllers, each designed to represent key elements of the show’s iconic imagery: the players and the guards.
What Was New in the Collaboration?
Squid Game Players’ Controller: The Game Over controller by SCUF Gaming took design cues from the series’ protagonist uniforms, featuring green tones and numbered designs that mirror the participants' tracksuits.
Squid Game Guards’ Controller: The Pink Guard Instinct Pro Controller embraced the signature pink of the guards’ uniforms, giving players the chance to embody the authority and mystery of Squid Game’s enforcers.
Exclusive Event Tie-Ins: Fans who attended Squid Game: The Experience in NYC on December 16, 2024, had the chance to compete in a Call of Duty: Black Ops 6 Nuketown tournament for the highly sought-after Game Over controller. Contestants faced off in a high-stakes, five-minute, free-for-all match to claim the prize.
Limited-Time Sweepstakes
For those unable to attend in person, Xbox offered additional ways to participate. By retweeting the official Xbox sweepstakes post on X (formerly Twitter), fans around the globe could enter to win a Young Hee-inspired gaming cabinet loaded with goodies, including:
The Pink Guard and Game Over controllers
A Lenovo Legion Slim 5 Gen 8 laptop
An Xbox Series X console with an Xbox Wireless Controller
A ROG Ally X handheld device
12 months of Game Pass Ultimate
Why This Matters to Marketers
This collaboration showcased how entertainment, gaming, and premium hardware partnerships can seamlessly intersect to create excitement and engage audiences. By connecting beloved cultural phenomena with immersive gaming experiences, Xbox, Netflix, and SCUF Gaming solidified their positions as leaders in entertainment and gaming innovation.
Pop culture and gaming activations like this create unparalleled engagement opportunities for brands. Connect with Mana to explore how your brand can level up in the digital space.
How did Xbox, Netflix, and SCUF Gaming bring Squid Game excitement to fans through innovative gaming accessories?
Xbox teamed up with Netflix and SCUF Gaming to unveil custom controllers inspired by the hit series Squid Game Season 2. This collaboration delivered two limited-edition controllers, each designed to represent key elements of the show’s iconic imagery: the players and the guards.
What Was New in the Collaboration?
Squid Game Players’ Controller: The Game Over controller by SCUF Gaming took design cues from the series’ protagonist uniforms, featuring green tones and numbered designs that mirror the participants' tracksuits.
Squid Game Guards’ Controller: The Pink Guard Instinct Pro Controller embraced the signature pink of the guards’ uniforms, giving players the chance to embody the authority and mystery of Squid Game’s enforcers.
Exclusive Event Tie-Ins: Fans who attended Squid Game: The Experience in NYC on December 16, 2024, had the chance to compete in a Call of Duty: Black Ops 6 Nuketown tournament for the highly sought-after Game Over controller. Contestants faced off in a high-stakes, five-minute, free-for-all match to claim the prize.
Limited-Time Sweepstakes
For those unable to attend in person, Xbox offered additional ways to participate. By retweeting the official Xbox sweepstakes post on X (formerly Twitter), fans around the globe could enter to win a Young Hee-inspired gaming cabinet loaded with goodies, including:
The Pink Guard and Game Over controllers
A Lenovo Legion Slim 5 Gen 8 laptop
An Xbox Series X console with an Xbox Wireless Controller
A ROG Ally X handheld device
12 months of Game Pass Ultimate
Why This Matters to Marketers
This collaboration showcased how entertainment, gaming, and premium hardware partnerships can seamlessly intersect to create excitement and engage audiences. By connecting beloved cultural phenomena with immersive gaming experiences, Xbox, Netflix, and SCUF Gaming solidified their positions as leaders in entertainment and gaming innovation.
Pop culture and gaming activations like this create unparalleled engagement opportunities for brands. Connect with Mana to explore how your brand can level up in the digital space.
How did Xbox, Netflix, and SCUF Gaming bring Squid Game excitement to fans through innovative gaming accessories?
Xbox teamed up with Netflix and SCUF Gaming to unveil custom controllers inspired by the hit series Squid Game Season 2. This collaboration delivered two limited-edition controllers, each designed to represent key elements of the show’s iconic imagery: the players and the guards.
What Was New in the Collaboration?
Squid Game Players’ Controller: The Game Over controller by SCUF Gaming took design cues from the series’ protagonist uniforms, featuring green tones and numbered designs that mirror the participants' tracksuits.
Squid Game Guards’ Controller: The Pink Guard Instinct Pro Controller embraced the signature pink of the guards’ uniforms, giving players the chance to embody the authority and mystery of Squid Game’s enforcers.
Exclusive Event Tie-Ins: Fans who attended Squid Game: The Experience in NYC on December 16, 2024, had the chance to compete in a Call of Duty: Black Ops 6 Nuketown tournament for the highly sought-after Game Over controller. Contestants faced off in a high-stakes, five-minute, free-for-all match to claim the prize.
Limited-Time Sweepstakes
For those unable to attend in person, Xbox offered additional ways to participate. By retweeting the official Xbox sweepstakes post on X (formerly Twitter), fans around the globe could enter to win a Young Hee-inspired gaming cabinet loaded with goodies, including:
The Pink Guard and Game Over controllers
A Lenovo Legion Slim 5 Gen 8 laptop
An Xbox Series X console with an Xbox Wireless Controller
A ROG Ally X handheld device
12 months of Game Pass Ultimate
Why This Matters to Marketers
This collaboration showcased how entertainment, gaming, and premium hardware partnerships can seamlessly intersect to create excitement and engage audiences. By connecting beloved cultural phenomena with immersive gaming experiences, Xbox, Netflix, and SCUF Gaming solidified their positions as leaders in entertainment and gaming innovation.
Pop culture and gaming activations like this create unparalleled engagement opportunities for brands. Connect with Mana to explore how your brand can level up in the digital space.
Back to Blog
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners