How does PUBG MOBILE keep leveling up its gameplay experience with premium brand collaborations?

PUBG MOBILE has reignited its partnership with McLaren, delivering a stunning lineup of luxury cars to its virtual battleground. Following the immense success of previous collaborations, the latest PUBG MOBILE x McLaren event brings a fresh wave of in-game exclusives and challenges for players.

What’s New in the Collaboration?

Luxury Cars: The collaboration introduces sleek, high-performance McLaren vehicles into PUBG MOBILE’s universe, blending style with speed. Players can drive these exclusive cars across their favorite maps, adding a touch of glamour to their battle royale adventures.

Reward Mechanism: To unlock these vehicles, players must participate in the Speed Drift reward track, where they can collect Lucky Medal McLaren cards by earning Speed Boosts.

Acceleration Options: Players can use the free Normal Acceleration button or opt for the Safe Acceleration button, costing 60 UC, to progress faster through the track. Six Speed Boosts grant three Lucky Medal McLaren cards, which can be redeemed for McLaren’s best in-game rides.

Event Duration

This high-speed collaboration kicked off on December 15, 2024, and will run until January 27, 2025, giving players ample time to rev up and claim their dream cars.

Why This Matters to Marketers

The PUBG MOBILE x McLaren collaboration is a prime example of how gaming and luxury brands can merge to captivate digitally-savvy audiences. By integrating aspirational, real-world brands into immersive gaming environments, PUBG MOBILE reinforces its status as a trendsetter in the gaming industry.

Luxury and gaming partnerships are breaking new ground in engagement and brand storytelling. Connect with Mana to learn how your brand can accelerate its journey into the digital gaming world.