Walmart has launched Skyward, an ambitious limited-time Minecraft Java server experience, marking its latest move to bridge physical retail and virtual worlds. This interactive adventure - targeting players 13+ - combines gameplay with exclusive merchandise offerings, expanding Walmart's growing metaverse strategy.

Adidas and Minecraft announced a groundbreaking multi-year collaboration, launching just ahead of A Minecraft Movie’s theatrical release. This partnership merges the game’s iconic blocky aesthetic with streetwear, offering both physical apparel and digital experiences for fans worldwide.

HoYoverse teamed up with tech innovator UGREEN to launch a special Genshin Impact Edition charging series, blending the game's vibrant aesthetic with high-performance tech. Inspired by the 5-star Dendro character Kinich, this "Power Up, Game On" collection offers fans both style and substance for their gaming sessions.

McDonald's and Minecraft crafted a pixel-perfect partnership to celebrate the upcoming Minecraft Movie, serving up limited-edition meals and exclusive in-game content. This collaboration brought together two cultural icons, offering fans both physical collectibles and digital rewards to enjoy across platforms.

MOONTON Games officially confirmed the long-awaited Mobile Legends: Bang Bang x Naruto collaboration, merging one of anime’s most iconic franchises with one of mobile gaming’s top MOBAs. This crossover event brings Naruto Shippuden-themed skins, immersive ninja-inspired gameplay, and exclusive rewards to millions of fans worldwide.

PUBG Mobile leveled up its cultural appeal by teaming up with BABYMONSTER, YG Entertainment’s explosive new K-pop sensation. Launching just ahead of PUBG Mobile’s 7th anniversary, this collaboration brought the group’s signature style to Erangel and Rondo maps, merging music and gaming in an unprecedented way.