L’oreal Garnier for Men Campaign

L’oreal Garnier for Men Campaign

L’oreal Garnier for Men Campaign

L’oreal Garnier for Men Campaign

L’oreal Garnier for Men Campaign

MEDIA

MEDIA

MEDIA

Media

Media

Media

L’oreal Garnier Scores Big With Sports Games

L’Oreal Garnier for Men aimed to extend the impact of the association with leading cricket tournaments in Pakistan through a highly targeted media buy on sports games. 

Utilising Player Media’s premium inventory sports games, L’Oreal Garnier for men utilized a combination of intrinsic in-game and rewarded video inventory to reach young male sports fans. 

Banners were strategically placed within cricket games during play, while full screen rewarded video placements in leading sports games were launched based on user opt-in. 

The campaign exceeded benchmarks across the board, with exceptional video completion rates of over 95%, Viewability at over 94%, and over 105,000 hours of time spent in view. 

L’oreal Garnier Scores Big With Sports Games

L’Oreal Garnier for Men aimed to extend the impact of the association with leading cricket tournaments in Pakistan through a highly targeted media buy on sports games. 

Utilising Player Media’s premium inventory sports games, L’Oreal Garnier for men utilized a combination of intrinsic in-game and rewarded video inventory to reach young male sports fans. 

Banners were strategically placed within cricket games during play, while full screen rewarded video placements in leading sports games were launched based on user opt-in. 

The campaign exceeded benchmarks across the board, with exceptional video completion rates of over 95%, Viewability at over 94%, and over 105,000 hours of time spent in view. 

L’oreal Garnier Scores Big With Sports Games

L’Oreal Garnier for Men aimed to extend the impact of the association with leading cricket tournaments in Pakistan through a highly targeted media buy on sports games. 

Utilising Player Media’s premium inventory sports games, L’Oreal Garnier for men utilized a combination of intrinsic in-game and rewarded video inventory to reach young male sports fans. 

Banners were strategically placed within cricket games during play, while full screen rewarded video placements in leading sports games were launched based on user opt-in. 

The campaign exceeded benchmarks across the board, with exceptional video completion rates of over 95%, Viewability at over 94%, and over 105,000 hours of time spent in view. 

L’oreal Garnier Scores Big With Sports Games

L’Oreal Garnier for Men aimed to extend the impact of the association with leading cricket tournaments in Pakistan through a highly targeted media buy on sports games. 

Utilising Player Media’s premium inventory sports games, L’Oreal Garnier for men utilized a combination of intrinsic in-game and rewarded video inventory to reach young male sports fans. 

Banners were strategically placed within cricket games during play, while full screen rewarded video placements in leading sports games were launched based on user opt-in. 

The campaign exceeded benchmarks across the board, with exceptional video completion rates of over 95%, Viewability at over 94%, and over 105,000 hours of time spent in view. 

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GAMING AND CULTURAL MOMENTS

The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.

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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.

© 2024 Mana Partners

level up your media buys with player-centric formats.

NOW AVAILABLE

GAMING AND CULTURAL MOMENTS

The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.

Get your copy now

Stay Ahead of the Game

Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.

© 2024 Mana Partners

level up your media buys with player-centric formats.

NOW AVAILABLE

GAMING AND CULTURAL MOMENTS

The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.

Get your copy now

Stay Ahead of the Game

Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.

© 2024 Mana Partners

level up your media buys with player-centric formats.

NOW AVAILABLE

GAMING AND CULTURAL MOMENTS

The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.

Get your copy now

Stay Ahead
of the Game

Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.

© 2024 Mana Partners

level up your media buys with player-centric formats.

NOW AVAILABLE

GAMING AND CULTURAL MOMENTS

The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.

Get your copy now

Stay Ahead
of the Game

Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.

© 2024 Mana Partners

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