PUBG Mobile has teamed up with the globally recognized luggage brand American Tourister for a unique partnership combining in-game experiences with exclusive real-world products.

Highlights of the Collaboration:

Limited-Edition Products: Launching on December 4, the partnership introduces PUBG Mobile-themed luggage, including a backpack and cabin suitcase based on American Tourister’s ROLLIO range. The products will be available in 2025 across multiple countries, including Korea, UAE, Saudi Arabia, and Egypt.

In-Game Items: The collaboration extends into PUBG Mobile with exclusive in-game items, details of which will be revealed closer to launch.

Brand Synergy: American Tourister, known for stylish and durable luggage, aligns with PUBG Mobile’s adventurous and youthful player base, creating a seamless connection between travel and gaming.

Why This Matters

As gaming culture continues to blur the lines between online and offline experiences, collaborations like this showcase how lifestyle brands can use gaming as a platform to engage younger audiences. PUBG Mobile and American Tourister’s activation not only reinforces their shared spirit of exploration but also creates a seamless connection between entertainment, travel, and community.

Want to craft dynamic brand activations in the gaming space? Reach out to Mana to explore your next gaming integration.