Pringles Partners with Super Mario for a Nostalgic Campaign
Pringles Partners with Super Mario for a Nostalgic Campaign
Pringles Partners with Super Mario for a Nostalgic Campaign
Pringles Partners with Super Mario for a Nostalgic Campaign
Pringles Partners with Super Mario for a Nostalgic Campaign
by Seif Seoudy
Market Analyst
How are brands leveraging gaming nostalgia to connect with modern audiences?
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Why This Matters to Marketers
By tapping into 90s gaming nostalgia and Super Mario’s universal appeal, Pringles strengthens its position as a favorite snack among gamers. This creative campaign, which bridges digital, social, and in-store activations, highlights the power of blending beloved pop culture with playful consumer engagement strategies to create meaningful brand connections.
Curious about crafting campaigns that merge nostalgia with innovation? Mana can help you build unforgettable experiences that resonate with your audience.
How are brands leveraging gaming nostalgia to connect with modern audiences?
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Why This Matters to Marketers
By tapping into 90s gaming nostalgia and Super Mario’s universal appeal, Pringles strengthens its position as a favorite snack among gamers. This creative campaign, which bridges digital, social, and in-store activations, highlights the power of blending beloved pop culture with playful consumer engagement strategies to create meaningful brand connections.
Curious about crafting campaigns that merge nostalgia with innovation? Mana can help you build unforgettable experiences that resonate with your audience.
How are brands leveraging gaming nostalgia to connect with modern audiences?
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Why This Matters to Marketers
By tapping into 90s gaming nostalgia and Super Mario’s universal appeal, Pringles strengthens its position as a favorite snack among gamers. This creative campaign, which bridges digital, social, and in-store activations, highlights the power of blending beloved pop culture with playful consumer engagement strategies to create meaningful brand connections.
Curious about crafting campaigns that merge nostalgia with innovation? Mana can help you build unforgettable experiences that resonate with your audience.
How are brands leveraging gaming nostalgia to connect with modern audiences?
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Why This Matters to Marketers
By tapping into 90s gaming nostalgia and Super Mario’s universal appeal, Pringles strengthens its position as a favorite snack among gamers. This creative campaign, which bridges digital, social, and in-store activations, highlights the power of blending beloved pop culture with playful consumer engagement strategies to create meaningful brand connections.
Curious about crafting campaigns that merge nostalgia with innovation? Mana can help you build unforgettable experiences that resonate with your audience.
Back to Blog
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners