Charles & Keith x Dressx Bring Summer Vibes to Roblox
Charles & Keith x Dressx Bring Summer Vibes to Roblox
Charles & Keith x Dressx Bring Summer Vibes to Roblox
Charles & Keith x Dressx Bring Summer Vibes to Roblox
Charles & Keith x Dressx Bring Summer Vibes to Roblox
by Seif Seoudy
Market Analyst
How are fashion brands embracing digital platforms to enhance customer engagement?
Charles & Keith has partnered with digital fashion retailer Dressx to launch their Summer’s Calling collection in the virtual world of Roblox. Players can now dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion.
Why This Matters to Marketers
By leveraging Roblox’s vast user base, Charles & Keith are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse.
As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world.
How are fashion brands embracing digital platforms to enhance customer engagement?
Charles & Keith has partnered with digital fashion retailer Dressx to launch their Summer’s Calling collection in the virtual world of Roblox. Players can now dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion.
Why This Matters to Marketers
By leveraging Roblox’s vast user base, Charles & Keith are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse.
As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world.
How are fashion brands embracing digital platforms to enhance customer engagement?
Charles & Keith has partnered with digital fashion retailer Dressx to launch their Summer’s Calling collection in the virtual world of Roblox. Players can now dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion.
Why This Matters to Marketers
By leveraging Roblox’s vast user base, Charles & Keith are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse.
As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world.
How are fashion brands embracing digital platforms to enhance customer engagement?
Charles & Keith has partnered with digital fashion retailer Dressx to launch their Summer’s Calling collection in the virtual world of Roblox. Players can now dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion.
Why This Matters to Marketers
By leveraging Roblox’s vast user base, Charles & Keith are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse.
As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world.
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The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners